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Why GroundTruth

Successful campaigns are all about knowing the who, where, and how.

Audiences Built for Performance

We’ve built the industry’s most sophisticated audience profiles through our location technology. Reach likely consumers with precision and scale based on their past online and offline behaviors, interests, location, purchase data, and demographic information.

Advanced Targeting Capabilities

Reach your audience in real-time in the moments that matter and when they are most likely to be impacted, such as near or within specific points of interest such as stores. You can also target specific geographical areas such as states, DMAs, or zip codes.

Omnichannel Capabilities

Extend your reach and amplify your message across additional key media consumption moments. Activate your display and video campaigns seamlessly on the same platform across all device types, including mobile, tablets, desktop, and OTT/CTV.

Measurable Results

Measure the impact of your advertising efforts on your business results. With GroundTruth's solutions, you can attribute results directly to your ads, including in-store and online visits. Aside from access to traditional success metrics like reach, click-through rate, views, etc. you can also unlock actionable insights such as foot traffic trends, audience overlap, switchers' analysis and more.

Omni-Channel: Reach Your Audience....

GroundTruth makes it easy to run integrated cross-channel marketing campaigns through a single platform.

Reach high-intent customers with display ads on their computers, mobile or tablets, or Connected TV devices.

..across Top Online Publishers

We deliver your ads on web inventory that has been manually curated for brand safety.

  • Premium Inventory
  • Brand Safety and Fraud Prevention Solutions
  • Block Lists, Monitoring and Blocking Tags to Manage Brand Safety

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Why agencies, major brands, and small businesses trust us:

Campaigns and Services

GroundTruth Other Location-Based Ad Tech Companies
Targeting
  • Location Targeting – On-Premise, Neighborhood, Geo-Targeting.
  • Audience Targeting – Location-Based Audiences, Behavioral Audiences, Custom Audiences.
  • Weather Targeting – Reach consumers based on current or upcoming weather conditions.
 No other location-based marketing company can offer all of these targeting tactics.
Media Channel We can activate your campaigns across every major digital media channel within one seamless and easy-to-use platform.

  • Mobile/Tablet – Reach your audience wherever they are.
  • Desktop – Reach your audience at home or in the office.
  • CTV & OTT – Reach your audience over streaming content on the large screen.
  • Social – Connect with shoppers on social networks like Facebook/Meta and Instagram.
 Most location-based companies cannot offer self-serve omnichannel capabilities.
Activation
  • Managed: Work with our team of experienced location advertising professionals to set up and run campaigns.
  • Self Serve: Set up and run your own campaigns.
  • Programmatic: Run PMPs or work with GroundTruth external partners to run campaigns through DSP.
 Most location-based solutions providers only provide one or two ways to work with them: Managed or Programmatic. They also lack the scale and accuracy needed to reach local consumers.
Pay for Performance
  • CPM – No minimum spend
  • Cost Per Visit (CPV) – First to market to allow clients to pay only when a store visit occurs. GroundTruth is also the only location provider to allow CPV for self-serve users.
 Most location-based companies only offer campaigns on a CPM basis.
Creative Services
  • Upload custom creatives
  • Creative repository: allows all users to bulk manage creative assets.
  • Dynamic distance overlay: Dynamically populated text that indicates how far the user is from the nearest business location.
 Most location solution providers do not offer creative services.

Case Studies
Truelio

How Truelio and GroundTruth drove over 10.2K visits from builders, contractors, and homeowners for Westlake Royal Stone Solutions.

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Learn how our ad products can drive real business results.

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