Real World Behaviors
Across mobile and CTV screens, Duke Cannon mixed Audience and Location-based targeting to reach relevant audiences based on past visitation patterns and in real-time when in proximity to select stores.
While the campaign began as a mobile only campaign, CTV ads were layered into the latter weeks of the campaign to reach audiences via an additional touchpoint while watching their favorite programming on CTV devices– with additional retargeting on mobile devices served to impressed CTV viewers after seeing a CTV ad to reinforce that connection point.
AUDIENCE TARGETING
Past Purchasers of Men’s Grooming Products
High-Indexing Brands
Location Audiences
Retargeting
LOCATION TARGETING
Retail Block Targeting
Proximity Targeting
Neighborhoods Targeting
Real Business Results
Duke Cannon’s campaign successfully drove over 43.9k visits to Walmart stores, with almost 5% of those visits attributed back to their CTV ads which only ran in the final weeks of the campaign flight. Incremental sales soared at those locations, with a 12% lift compared to stores that did not have GroundTruth media support.
Because of the proven success of the partnership between Duke Cannon, their agency Croud, and GroundTruth, we continue to partner on boosting brand awareness backed by measurable results via visits and sales to multiple retailers such as Walmart and Target.
BY THE NUMBERS
Visits driven to Walmart stores by GroundTruth CTV and mobile media, with almost 5% of visits attributed back to CTV ads.
Incremental Sales Lift at Walmart stores with GroundTruth media support compared to those without.
As a challenger brand looking to scale with FDM customers we asked Croud to help us shorten the distance from when consumer saw our ad to when they made a purchases in the physical world. They answered with GroundTruth as a way to take the same principles that apply in DTC marketing and push consumers down the marketing funnel. By geo-targeting consumers already looking to make a purchase and driving them to the store shelf we demonstrated an incremental lift in sales. It's partners like Croud and GroundTruth that are enabling us to move fast and are helping us scale our business.
Oliver Pérez
Chief Marketing Officer
