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MSS Media Leverages GroundTruth Solutions to Spread Stroke Awareness, Reaching Over 100k Users in Baltimore County

MSS Media partnered with GroundTruth to bring awareness to communities in key zip codes within Baltimore County about how to spot and report stroke symptoms. This campaign leveraged both English and Spanish ads, resulting in a 0.33% click-through rate and almost 5k clicks in three months, ensuring each advertising dollar spent achieved ROI.
Stroke awareness is critical for communities, as timely recognition and ensuing action can help save lives. Understanding this, the Baltimore County Department of Health & Human Services collaborated with MSS Media to raise awareness about the signs and symptoms of strokes. The campaign was powered by GroundTruth’s platform and precise targeting tactics, amplifying awareness through mobile ads. 

Real-World Solutions

By targeting various third-party audience segments within specific zip codes in Baltimore county, the Baltimore County Department of Health was able to effectively reach key audiences.
Let’s delve into how MSS Media leveraged GroundTruth’s media platform and unique targeting to increase awareness over a prevalent issue within the community.

Tactical Strategies

MSS Media leveraged GroundTruth’s third-party audience segments and location targeting, reaching intended audiences across mobile screens.

Third-Party Audience Targeting

Reached custom third-party audience segments, such as parents, TikTok users, and Snapchat users.

Zip Code Targeting

Targeted consumers in real time within a specified list of English and Spanish-speaking zip codes in Baltimore county.

On-Premise Targeting

Engaged with consumers during moments of purchase intent while they were inside a store, on lot, or in that retail area.

Amplifying Awareness: English and Spanish-Speaking Audiences

Health-related messaging, especially stroke awareness, must be clearly understood to drive action. Since Baltimore County includes a significant Spanish-speaking population, MSS Media and the Baltimore County Department of Health collaborated to develop ads that would increase comprehension and reach in these communities.

Benefits of Running Spanish Ads on GroundTruth
  • Reach a large and engaged Spanish-speaking audience
  • Flexibility to target ads by demographics, interests, and other factors
  • Maximize reach and impact, seamlessly executing a multi-language campaign

Real Business Results

By enabling campaigns to target both English and Spanish speakers effectively, GroundTruth supported the Baltimore County of Health and MSS Media in carrying out campaigns that truly resonated with the community, ensuring awareness and prompting action in specific zip codes.
This collaborative campaign between GroundTruth, MSS Media, and the Baltimore County Department of Health highlights how technology-driven advertising on mobile platforms, including bilingual ads, successfully amplifies public health messaging. Furthermore, the  broad reach and impact of this campaign means every advertising dollar that was spent served to drive real business results and maximize its impact.
By the Numbers
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Users reached over three months

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Click-through rate

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Total number of clicks

GroundTruth’s targeting tactics and platform made this campaign’s advertising efforts seamless. The unique third-party audiences GroundTruth offered allowed us to reach key communities and demographics that weren’t available to us through other platforms. Setting up the campaign was easy, and we’re excited to see how our partnership will grow in the future.

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