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Dr. Scholl’s Campaign Results in 13k Products Added to Cart

In partnership with GroundTruth, Dr. Scholl's blended location and audience targeting with Click2Cart capability to connect with relevant audiences and drive conversion as measured by the 13k products added to cart as a direct result of their media campaign.

In line with the heavy summer travel season, Dr. Scholl’s tapped into GroundTruth’s media platform to deliver a highly curated campaign aimed at reaching travelers on their feet all day.

Real-World Solutions

As one of the most trusted brands in foot care, Dr. Scholl’s focused on reaching airport visitors, both in real time and throughout their trips with retargeting.
Their goal? Connect travelers with a better walking experience, supported by insoles that boost energy and comfort.
Relief was just one click away, with a targeted campaign that added their 24-Hour Energy Multipurpose Insoles directly to shoppers’ Amazon carts for easy check out and quick delivery.

Tactical Strategies

Dr. Scholl’s methodically selected four major U.S. airport hubs to reach travelers in the moment and retarget them with mobile ads following their initial impression.

Almost half of all impressions were delivered in real time by targeting audiences within the four designated airports. Other targeting tactics included Location Targeting recent visitors of those same airports as well as Retargeting audiences who had engaged with the ad, to continue to push them further down the funnel to the conversion stage.

There were multiple creative sizes deployed, each with a call to action (CTA) directing the potential shopper to add the items directly to their Amazon carts.

Real Business Results

The one-month campaign took flight and ultimately resulted in 10.5k clicks to shop the items directly on their Amazon storefront. With an average click-through rate (CTR) of 0.21%, over 13k products were transferred to carts directly from this media campaign, totaling a transfer value of almost $230k in carted items.
Real-time Targeting drove more than half (52%) of all clicks, followed by the Retargeting of engaged audiences which contributed to 1 in 4 clicks of the total campaign.
GroundTruth observed that the most engaged demographic group was Females 25-34 years old and the highest day for clicks, on average, was on Mondays.
By the Numbers
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Average Click-Through Rate

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Products transferred to carts from GroundTruth Media

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Total transfer value from carted items

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