When customer spending dips, the pressure on marketers to be efficient with every dollar increases exponentially. Each campaign needs to drive real business results from both existing customers and new ones.
The media channels you invest in and how you build audience segments can make or break your company’s goals for the year.
Get a comprehensive game plan for the current landscape from brand, agency and adtech leaders. You’ll find out:
- • Proven strategies to ensure growth, even when ad spending slows
- • Full-funnel media mixes for each stage of the funnel
- • How to drive awareness, foot traffic, incremental sales, and higher ROAS
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