Marketers are seeing serious growth in such essential metrics as foot traffic and sales when they include connected TV in their media mix. Not only does CTV push customers through the conversion funnel efficiently, but also increases real business results, like average basket size (2.4%) and sales penetration (2%) when used with mobile marketing and other ad channels.
In this webinar, GroundTruth invited agency and brand partners to discuss how their media mix—with CTV as a significant component—drives foot traffic to brick-and-mortar locations.
They also discuss research GroundTruth has done with its own clients that reinforces the need to consider an omnichannel media strategy to optimize real business results.
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