![](https://www.groundtruth.com/wp-content/uploads/2024/06/Playbook-Travel-Holiday-cover.png)
With consumers taking time off during the holidays or wanting to escape the winter cold, strategically targeting potential travelers can help advertisers boost demand and foot traffic to specific destinations. GroundTruth's targeted strategies allow you to reach the right travelers at the right time.
We highlight:
- An overview of traveler & tourist trends from the 2023 holiday season
- Suggested holiday strategies for the travel & tourism industry
- Real success stories from a GroundTruth holiday campaign
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