CPG Advertising
Reach Shoppers. Get Eyes on Your Products.
Drive Real Business Results.
Boost brand awareness
Steal share of market from your competition
Measure the impact of your marketing dollars on sales lift
Support Top Sales-Driving Strategies
Tap into our suite of ad solutions to drive awareness, traffic, and sales for your products.
In-stock targeting
Dynamically serve your ads and drive shoppers to stores with stock, or boost your brand’s presence when competitor products are out-of-stock.
Steal market share
Target shoppers based on previous shopping behavior to gain market share for your CPG brands.
Measurable results
Gauge the impact of your marketing dollars with sales lift measurement.
Unique audiences
Select from thousands of our off-the-shelf audiences or create your own based on past visitation to key brands or categories.
Guaranteed ROAS
GroundTruth makes it easy to connect with your audiences at multiple touch points
From their couch to their desk and even on-the-go, all through a single platform.
Reach high-intent customers with display or social ads on their computers, mobile or tablets, or Connected TV devices.
Acrosss Top Online Publishers
We deliver your ads on web inventory that has been manually curated for brand safety.
- Premium Inventory
- Brand Safety and Fraud Prevention Solutions
- Block Lists, Monitoring and Blocking Tags to Manage Brand Safety
Measure the Results that Matter to Your Business
GroundTruth’s performance-oriented approach ensures that you will exceed all campaign KPl’s with high performing, audience targeting solutions based in real-world behavior.
Unlike other media companies, measurement capabilities go beyond reach and clicks. We measure the direct impact of your ads on sales lift.
Case Studies
Dr. Scholl’s Campaign Results in 13k Products Added to Cart
In partnership with GroundTruth, Dr. Scholl’s blended location and audience targeting with Click2Cart capability to connect with relevant audiences and drive conversion as measured by the 13k products added to cart as a direct result of their media campaign.
Driving Engagement: Meguiar’s Achieves 5X Return on Ad Spend with GroundTruth’s Precision Targeting
Their partnership with GroundTruth aimed to steer consumers towards Walmart outlets to purchase their latest product, the Hybrid Ceramic Wash & Wax. Over a concentrated three-week period, the campaign successfully led to more than 75K visits to designated locations by leveraging precise targeting strategies on mobile platforms.
Yachak Mate Organic Energy Tea
How a cross-channel campaign boosted incremental visits by 583% to stores carrying Yachak Mate Organic Energy Tea beverages.
Ready to Get Started?
Learn how our ad products can drive real business results.