Contextual Targeting
Deliver relevant messaging based on specific user conditions.
The Where
Use geo-contextual moments to accurately target your audience, allowing you to immediately influence present and future behaviors. Through our patented blueprinting technology, we can tell precisely whether your targeted audience are in a store, in a parking lot, or within walking distance of a location.
The When
Deciding when to activate contextual ads is key to how likely your audience will respond and engage with it. With GroundTruth you can select the time of day or specific weekdays for when your ads will be seen.
Advanced Context
With GroundTruth’s Weather Targeting, advertisers can dynamically tailor their creative and ad messaging based on a number of current or forecasted weather conditions. This form of advertising provides the perfect complement to other real-world behaviors such as Location Targeting.
The What
Before you activate your contextual ad campaigns make sure they only run on contextuall relevant publisher categories such as News, Sports, or Food.
Benefits of Contextual Targeting
Performance
Consumer are more likely to engage with an ad that is contextual relevant.
Less Waste
Only serve ads when all contextual requirements are meant and eliminate wasted impressions.
Safe for Brands
Select only apps and websites that are relevant to your brand
Ready to Get Started?
Learn how our ad products can drive real business results.