What is GDPR (General Data Protection Regulation)?

The General Data Protection Regulation, or GDPR, is a law that came into effect on May 2018 by the European Union to protect EU citizens’ personal data. While the goal was to provide data protection for all individuals living within the European Union, the GDPR also affects businesses worldwide that deal with Europeans. The GDPR was groundbreaking legislation because it set new standards for data protection. Groundtruth makes its own commitment to privacy by securing its own MRC accreditation. Being MRC-accredited is the most recognized indicator that GroundTruth is a trusted source for location, place, and visitation data.