What is Cross-Device Targeting?
Cross-device targeting is the ability to target users on different devices, such as mobile, desktop, and Connect TV (CTV).
With GroundTruth, cross-device targeting allows you to go beyond mobile. Targeting various devices allows you to extend your reach and amplify your message across the user journey.
Benefits of GroundTruth’s cross-device targeting:
- Connect with new audiences.
- Deliver personalized, engaging content to drive deeper engagement with consumers.
- Tell your brand’s story through sequential messaging across various devices in different formats.
- Get insights into which channels provide the best ROI to optimize your media spend in one single platform – GroundTruth Ads Manager.