In the world we live in today, your customers are spending more time on mobile devices and Connected TV (CTV) than ever. CTV ads can be a powerful tool in your media mix strategy. Harness the accuracy, scale, and breadth of GroundTruth’s location-based audiences to power your cross-device marketing campaigns seamlessly through a single platform. You can now target your customers based on their real world visitation history through Connected TV ads and mobile ads on the same platform.
Agenda:
- Learn seamless ways to access and buy CTV inventory on the same Ads Manager platform as your mobile, and desktop campaigns and how to set up these campaigns
- Discover use cases of when and where it will be optimal to use desktop and CTV along with mobile
- Get to know the advantages of running these channels in the same platform such as:
- Leverage GroundTruth’s audiences and targeting capabilities to reach specific users
- Drive impactful messaging and contextual ads using CTV as an additional touchpoint to reach your consumers
- Eliminate wasted impressions with highly localized and efficient targeting
- Premium Inventory from all major exchanges and PMPs
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