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Visitation Insights from the Mother’s Day and Father’s Day Seasons

Take a look at the Mother's Day and Father's Day trends that GroundTruth observed in 2023 and how you can leverage these patterns going into the 2024 season.

February 15, 2024

GroundTruth Infographic — Summer 2023 Look Back

Unlock key patterns and emerging consumer behaviors to optimize your campaigns for success with GroundTruth's summer 2023 look back infographic. Gain valuable knowledge to inform your advertising strategies and stay ahead of the competition.

February 14, 2024

GroundTruth Insights Spotlight: In a Struggling Economy QSRs can Benefit from Understanding Real-World Behavior

QSRs can benefit from understanding the real-world behavior of their customers such as what brands they remain loyal to, which brands they are switching to, what audiences they fall into, and where else they tend to bring their business.

November 10, 2022

Holiday Insights Spotlight

GroundTruth's location insights can help predict valuable consumer trends, inform strategic opportunities, and provide insights into the 2022 holiday season.

November 1, 2022

Halloween Insights Spotlight

GroundTruth observed key visitation patterns to various Halloween-related locations in the weeks and months leading up to Halloween.

September 9, 2022

Infographics

Summer Essentials

Key visitation trends Memorial Day Weekend 2021.

June 16, 2021

Infographics

What Would You Do for Love?

We took a glance at some of the shopper trends and unique consumer visits to various locations on the day of, and leading up to Valentine’s Day 2019, and decided to share a small taste of what we found.