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What is Audio Advertising?

Audio advertising includes ads delivered through streaming music platforms, streaming radio stations, and podcasts. These immersive ads are heard by listeners in environments where visual attention isn’t required, like driving, working out, or doing household chores.

Connect with Your Audiences Through Audio-Targeted Advertising

GroundTruth’s digital audio ads allow you to target and connect with your customers in multiple ways:

  • Advertise on podcast, streaming audio, or both
  • Target by location (DMA, state, zip code)
  • Target by podcast genre and streaming genre
  • Day-parting
  • Podcast Ad Positioning
  • Demographics (Age & Gender)

Podcast & Streaming Ads Increase Sales & Store Visits for Gary’s QuickSteak

Gary’s QuickSteak leveraged GroundTruth CTV+, a bundle that combines CTV and mobile ads, and layered in audio ads to amplify their message.

  • 30% Sales Lift using Audio compared to 20% with CTV + Mobile alone
  • 22.9k Attributable Grocery Store Visits driven to Walmart and Sam’s Club
Read the Full Case Study
garys-quicksteak-real-business-result-2 (2)

Streaming & Podcast Ad Measurement: Reporting & Insights

Eliminate fragmentation by adding GroundTruth Audio ads to your cross-channel media buys. Through our partnership, you’ll have access to detailed and transparent reporting with the added benefit of measuring the impact of your audio ads on real business results, such as in-store visits. Reporting includes:

Impressions, reach, listen-through rate (LTR)
Streaming genres & Podcast topics breakdown (top 10)
Publisher Reporting (Top 10)
Podcast Series Reporting
Observed visits and projected visits

Benefits of Audio Advertising

Powered by the accuracy of Blueprints technology, reach users that are associated with audience segment groups based on their real-world visitation history. Our geofencing Display Advertising Platform allows the following targeting options:

Highly Engaged
Audience

Listeners tune in during moments where they’re highly focused on content, leading to better ad recall.

Non-Intrusive
Format

Audio ads don’t disrupt the listener experience the way some display ads might.

Reach Consumers in
Key Moments

Ads can influence listeners at multiple points throughout the day based on their listening habits.

GroundTruth Ads Appear on Thousands of Podcasts and Streaming Radio Stations Across Various Categories and Genres

Examples of where your ads wil appear:

podcast categories & examples include:

Comedy

The Bobby Bones Show

News

AP Newswatch

Society & Culture

Stuff You Should Know

Sports

The Herd with Colin

True Crime

Crime Junkie

streaming radio categories & stations include:

Adult Contemporary

KISS 108

Classical

CBR Boston

News & Talk

Associated Press Radio

Sports

ESPN Radio

Rock

Hot 97

Learn how you can drive real business results with our podcast advertising platform.

Book a Demo!