AUDIO
Add Surround Sound to your Media Campaigns with Audio Ads on Podcasts and Streaming Platforms
What is Audio Advertising?
Audio advertising includes ads delivered through streaming music platforms, streaming radio stations, and podcasts. These immersive ads are heard by listeners in environments where visual attention isn’t required, like driving, working out, or doing household chores.
Connect with Your Audiences
GroundTruth’s digital audio ads allow you to connect with your customers in a few different ways:
- Advertises on podcast, streaming audio, or both
- Target by location (DMA, state, zip code)
- Target by podcast genre and streaming genre
- Day-parting
Reporting & Insights
Impressions, reach, listen-through rate (LTR)Streaming genre breakdown (top 10)Podcast topics breakdown (top 10)Observed visits and projected visits
Benefits of Audio Advertising
Powered by the accuracy of Blueprints technology, reach users that are associated with audience segment groups based on their real-world visitation history. Our geofencing Display Advertising Platform allows the following targeting options:
Highly Engaged
Audience
Listeners tune in during moments where they’re highly focused on content, leading to better ad recall.
Non-Intrusive
Format
Audio ads don’t disrupt the listener experience the way some display ads might.
Reach Consumers in
Key Moments
Ads can influence listeners at multiple points throughout the day based on their listening habits.
GroundTruth Ads Appear on Thousands of Podcasts and Streaming Radio Stations Across Various Categories and Genres
Examples of where your ads wil appear:
podcast categories & examples include:
Comedy
The Bobby Bones Show
News
AP Newswatch
Society & Culture
Stuff You Should Know
Sports
The Herd with Colin
True Crime
Crime Junkie
streaming radio categories & stations include:
Adult Contemporary
KISS 108
Classical
CBR Boston
News & Talk
Associated Press Radio
Sports
ESPN Radio
Rock
Hot 97