Resources
Explore our case studies, guides, and blogs to help inspire your next campaign.
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A World Without Cookies Means In-Store Visits Are Critical for Growth
Everything You Need to Know About ROAS Right Now
Dave’s Hot Chicken Drives a 2X ROAS and 7.8% Sales Lift
Ulta Beauty - How location data enhanced Ulta Beauty’s new store opening media strategy
Marketing Strategies That Increase Sales Lift and Foot Traffic
Are You Really Measuring the Performance of Your CTV Campaigns?
New York’s Fifth Ave For All Takeaways
Ready for a miracle on Fifth Ave? In New York City, eleven blocks of the world-famous retail stretch of Fifth Avenue was closed off to traffic and opened only for pedestrians in early December. Appropriately named Fifth Avenue for All, this occasion marked the first time Fifth Avenue became a pedestrian-only street in 50 years.
Read MoreNew York’s Fifth Ave For All Takeaways
Black Friday 2022 Results: Winners by Category & Brand
Who saw the largest in-store Black Friday 2022 boost? GroundTruth’s visitation data shows Black Friday 2022 Results: which retailers & categories won big this year.
Read MoreBlack Friday 2022 Results: Winners by Category & Brand
Marketing in a Recession 2023
Learn about marketing in a recession from our expert panel. What should your recession marketing strategy be for 2023? Watch the full webinar now.
Read MoreMarketing in a Recession 2023
Restaurant Franchising and Innovation Summit
How GroundTruth leveraged our own platform to increase brand awareness at the Restaurant Franchising and Innovation Summit.
Read MoreRestaurant Franchising and Innovation Summit
Auto Marketer’s Manual
Insights and actionable dealership marketing strategies to reach your key audiences, drive them to your location, and measure direct marketing impact on your bottom line.
Read MoreAuto Marketer’s Manual