Resources
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Trending Topics
A World Without Cookies Means In-Store Visits Are Critical for Growth
Everything You Need to Know About ROAS Right Now
Dave’s Hot Chicken Drives a 2X ROAS and 7.8% Sales Lift
Ulta Beauty - How location data enhanced Ulta Beauty’s new store opening media strategy
Marketing Strategies That Increase Sales Lift and Foot Traffic
Are You Really Measuring the Performance of Your CTV Campaigns?
Restaurant Franchising and Innovation Summit
How GroundTruth leveraged our own platform to increase brand awareness at the Restaurant Franchising and Innovation Summit.
Auto Marketer’s Manual
Insights and actionable dealership marketing strategies to reach your key audiences, drive them to your location, and measure direct marketing impact on your bottom line.
Location-Based Marketing 101
We’ve made the ultimate guide to Location-Based Marketing & Advertising, containing everything you’ve always wanted to know. Read more today!
GroundTruth Insights Spotlight: In a Struggling Economy QSRs can Benefit from Understanding Real-World Behavior
QSRs can benefit from understanding the real-world behavior of their customers such as what brands they remain loyal to, which brands they are switching to, what audiences they fall into, and where else they tend to bring their business.
Love is in the Air — Insights and Strategies for the 2023 Valentine’s Season
Download our guide for specific trends, Valentine's Day-related audience foot traffic and insights, and recommended tactics.