Resources
Explore our case studies, guides, and blogs to help inspire your next campaign.
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A World Without Cookies Means In-Store Visits Are Critical for Growth
Everything You Need to Know About ROAS Right Now
Dave’s Hot Chicken Drives a 2X ROAS and 7.8% Sales Lift
Ulta Beauty - How location data enhanced Ulta Beauty’s new store opening media strategy
Marketing Strategies That Increase Sales Lift and Foot Traffic
Are You Really Measuring the Performance of Your CTV Campaigns?
Coach Campaigns Performs 150% to Goal, Driving Over 30k Visits
How Coach leveraged GroundTruth's Cost Per Visit model to drive guaranteed visits through their doors during a key shopping timeframe.
Read MoreCoach Campaigns Performs 150% to Goal, Driving Over 30k Visits
The CMO Playbook for Choosing the Right Media Platform
Download a guide for choosing the right media platform in 2025. Learn the criteria for building campaigns that drive real business results.
Read MoreThe CMO Playbook for Choosing the Right Media Platform
PMPs vs. Preferred PMPs: Everything You Need to Know
What's the difference between PMPs and Preferred PMPs at GroundTruth? We'll tell you.
Read MorePMPs vs. Preferred PMPs: Everything You Need to Know
Ulta Beauty New Store Openings Reach Average Visitation Rates 2.5X Faster with GroundTruth Media
How location data enhanced Ulta Beauty’s new store opening media strategy.
Read MoreUlta Beauty New Store Openings Reach Average Visitation Rates 2.5X Faster with GroundTruth Media
Top Priorities for CMOs in 2025: From AI to ROI
Next year, marketers need to focus on two major trends: AI and proving ROI. In this webinar, learn how CMOs are approaching both. Presented by eMarketer.
Read MoreTop Priorities for CMOs in 2025: From AI to ROI