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A World Without Cookies Means In-Store Visits Are Critical for Growth
Everything You Need to Know About ROAS Right Now
Dave’s Hot Chicken Drives a 2X ROAS and 7.8% Sales Lift
Ulta Beauty - How location data enhanced Ulta Beauty’s new store opening media strategy
Marketing Strategies That Increase Sales Lift and Foot Traffic
Are You Really Measuring the Performance of Your CTV Campaigns?
PMPs vs. Preferred PMPs: Everything You Need to Know
What's the difference between PMPs and Preferred PMPs at GroundTruth? We'll tell you.
Ulta Beauty New Store Openings Reach Average Visitation Rates 2.5X Faster with GroundTruth Media
How location data enhanced Ulta Beauty’s new store opening media strategy.
Top Priorities for CMOs in 2025: From AI to ROI
Next year, marketers need to focus on two major trends: AI and proving ROI. In this webinar, learn how CMOs are approaching both. Presented by eMarketer.
Essential Channels for Ads that Drive Real Business Results
What ad channels work best together to drive real business results? We'll tell you.
Toyota Drives 1.2k Visits with GroundTruth’s Cost Per Visit Model
How GroundTruth helped Toyota steer high-intent customers to their dealerships.