Resources
Explore our case studies, guides, and blogs to help inspire your next campaign.
You can't miss
A World Without Cookies Means In-Store Visits Are Critical for Growth
Everything You Need to Know About ROAS Right Now
Dave’s Hot Chicken Drives a 2X ROAS and 7.8% Sales Lift
Ulta Beauty - How location data enhanced Ulta Beauty’s new store opening media strategy
Marketing Strategies That Increase Sales Lift and Foot Traffic
Are You Really Measuring the Performance of Your CTV Campaigns?
Successful Marketers Demand More from ROAS Reporting to Increase Performance
ROAS reports provide a look into the efficiency of your advertising campaigns and strategies. But can it do more to help your real business results?
GroundTruth Introduces Projected Visits for Customers
Get a more comprehensive view of campaign success with Projected Visits. Used with Observed Visits both metrics prove customers' real business results.
Media Tactics to Maximize Return on Ad Spend
Strategize your marketing approach to ensure you are maximizing return on ad spend. Dive into GroundTruth tactics and best practices to achieve your goals — whether that's driving visits, clicks, or building brand awareness. Download for more details!
Can Companies Follow Marketing Trends Without Ruining ROAS?
Knowing what marketing trends to follow is more of an art than a science, but Rosie O'Meara helps companies decide while maintaining strong ROAS.
Brand Marketing vs. Performance Marketing: Which Makes the Biggest Difference for Real Business Results?
Which is better: brand marketing vs performance marketing? Learn how using both marketing campaigns is essential to drive real business results.