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Boosting Your Direct Mail With Real-world Behavior
GroundTruth media experts share how Audience Base Direct Mail (ABDM) is helping brands eliminate wasted Direct Mail dollars by allowing them to reach households based on real-world behaviors.
2024 Holiday Strategy Guide — Valentine’s Day
This strategy guide covers insights from last year's Valentine's Day, forecasted trends, and recommended targeting tactics related to America's most romantic holiday. Read on for more!
Marketing Strategies That Increase Sales Lift and Foot Traffic
How Real-World Behaviors are Fueling CTV Ad Performance.
Unlocking the Power of Direct Mail with Real-World Insights
Tap Into the Superpowers of Audience Based Direct Mail.
CTV Ads Missing the Mark? It’s Time for a Change!
Transparency, trust, and accuracy aren’t advertising sales clichés. They should be table stakes for marketers looking to speak to a massive CTV audience.