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Trending Topics
A World Without Cookies Means In-Store Visits Are Critical for Growth
Everything You Need to Know About ROAS Right Now
Dave’s Hot Chicken Drives a 2X ROAS and 7.8% Sales Lift
Ulta Beauty - How location data enhanced Ulta Beauty’s new store opening media strategy
Marketing Strategies That Increase Sales Lift and Foot Traffic
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Adweek Hosts GroundTruth for Connected TV Discussion
Connected TV is an essential part of any media mix in 2024. Listen to GroundTruth talk to Adweek about why CTV matters to successful advertisers.
Roundtable Discussion: GroundTruth on Cookies Disappearing and What that Means for Advertisers
With cookies disappearing, advertisers are searching for a way to prevent disruption in their 2024 ad strategies. GroundTruth offers the solution. Hear all the details in this roundtable discussion.
Improving ROAS in A Flooded Market: How to Reach Customers Ready to Convert
Hundreds of companies are trying to reach your target customers every day. Here's how you cut through the noise and connect directly with them.
3 Changes to Make to Ad Campaigns to Achieve Real Business Results
Is the highly competitive market slowing the success of your ad campaigns? We'll give you three strategies to try to boost performance.
Visitation Insights from the Mother’s Day and Father’s Day Seasons
Take a look at the Mother's Day and Father's Day trends that GroundTruth observed in 2023 and how you can leverage these patterns going into the 2024 season.