Marketing Glossary
Curious about a certain marketing or advertising term? Our glossary has you covered.
Dynamic Creative Optimization
What is Dynamic Creative Optimization? Dynamic Creative Optimization is a type of display advertising technology that creates personalized ads based…
Dynamic Distance Overlay (DDO)
What is Dynamic Distance Overlay (DDO)? Dynamic distance overlay (DDO) is dynamically populated text on the ad creative that indicates…
Effective Cost Per Visit (eCPV)
What is Effective Cost Per Visit (eCPV)? Effective Cost Per Visit (eCPV) is calculated by dividing the total store revenue…
Engagement Metrics
What are Engagement Metrics? Engagement metrics measure the effectiveness of how a user engages with your advertising message. Some possible…
Engagement Rate
What is Engagement Rate? Ad engagement rate is the ratio of ad engagements to the number of impressions of the…