Marketing Glossary

What is Cost Per Visit (CPV)? CPV (Cost Per Visit) is a guaranteed performance buying model in which marketers only…

What is Cross-Device Targeting? Cross-device targeting is the ability to target users on different devices, such as mobile, desktop, and…

What is CTV? — Definition & Meaning  Connected TV (CTV) refers to any television or device that can connect to…

CTV Ads What Are CTV Ads? CTV (Connected TV) ads are digital advertisements delivered via streaming services on internet-connected TVs,…

What are Custom Audiences? Custom audiences are created by marketers to tailor audience segments based on visitation data, behavioral attributes,…