Marketing Glossary
Curious about a certain marketing or advertising term? Our glossary has you covered.
Contextual Targeting
What is Contextual Targeting? Contextual targeting, or contextual marketing, is the act of placing display ads on websites that are…
Conversion Pixel
What is a Conversion Pixel? A conversion pixel is a piece of code that is provided to advertisers to place…
Cookies
What are Cookies? Cookies can be thought of as tags placed on a webpage. These tags help advertisers identify a…
Cost Per Click (CPC)
What is Cost-Per-Click (CPC)? Cost-per-click, or CPC marketing, is an advertising practice in which an advertiser pays a cost to…
Cost Per Impression (CPM)
What is Cost Per Impression (CPM)? CPM, also referred to as Cost Per Thousand, is an ad payment model most…