Marketing Glossary

What is Contextual Targeting? Contextual targeting, or contextual marketing, is the act of placing display ads on websites that are related to the ad’s content. For example, a company using contextual targeting would place ads for yoga apparel on a yoga studio’s website, or ads for cheap flights on a travel website. Contextual marketing is marketing using keywords or topics. GroundTruth’s contextual targeting is designed to ensure ads are targeted to people based on the precise context of what they’re looking at, when they are looking at it, or where they are looking at it. Sign up for Ads Manager Learn how to buy and manage all of our available advertising products in our easy-to-use self-serve platform. Sign up Subscribe to our Newsletters Stay on top of the latest location marketing news, strategies, tips and tricks. Subscribe See what location can do for you. Contact Us

What is a Conversion Pixel? A conversion pixel is a piece of code that is provided to advertisers to place on a website landing page. It allows brands to track and report on the actions of users who visit their page after viewing or clicking on an ad. Sign up for Ads Manager Learn how to buy and manage all of our available advertising products in our easy-to-use self-serve platform. Sign up Subscribe to our Newsletters Stay on top of the latest location marketing news, strategies, tips and tricks. Subscribe See what location can do for you. Contact Us

What are Cookies? Cookies can be thought of as tags placed on a webpage. These tags help advertisers identify a device across different websites. Cookies collectively help build a profile of internet users based off of browsing behaviors over time. Further Reading Cookies Are Disappearing in 2024: What This Means for Marketers & Advertisers Sign up for Ads Manager Learn how to buy and manage all of our available advertising products in our easy-to-use self-serve platform. Sign up Subscribe to our Newsletters Stay on top of the latest location marketing news, strategies, tips and tricks. Subscribe See what location can do for you. Contact Us

What is Cost-Per-Click (CPC)? Cost-per-click, or CPC marketing, is an advertising practice in which an advertiser pays a cost to a publisher everytime a website visitor clicks on their ad. Cost-per-click is a common pay structure in digital advertising and is commonly used on desktop and mobile. Sign up for Ads Manager Learn how to buy and manage all of our available advertising products in our easy-to-use self-serve platform. Sign up Subscribe to our Newsletters Stay on top of the latest location marketing news, strategies, tips and tricks. Subscribe See what location can do for you. Contact Us

What is Cost Per Impression (CPM)? CPM, also referred to as Cost Per Thousand, is an ad payment model most common in desktop, that calculated to determine the cost of 1000 impressions and typically accompanies brand awareness campaigns. Sign up for Ads Manager Learn how to buy and manage all of our available advertising products in our easy-to-use self-serve platform. Sign up Subscribe to our Newsletters Stay on top of the latest location marketing news, strategies, tips and tricks. Subscribe See what location can do for you. Contact Us