Marketing Glossary
Curious about a certain marketing or advertising term? Our glossary has you covered.
Beacon Technology
What is Beacon Technology? Beacons are small physical devices, which broadcast a radio signal that can be detected by smartphones. They work when a piece of code is added to mobile apps that enable Smartphone Bluetooth technology to detect a beacon’s specific signal. The app is programmed to seek out this signal when the device approaches associated locations. Using this technology lets store owners and others to gather data or to personalize, location-based ads to people who are in or near their premises. For example, if a potential customer is in an electronics store and the store has a special sale on computers, a beacon could be placed in the computers section alerting the customer of the sale on their mobile phone when they pass by the section. There are many use cases for using beacon technology. However, beacon marketing is limited in its ability to scale, provide customization and it’s precision. Learn how GroundTruth’s location-based marketing solutions take beacon technology to the next level. Sign up for Ads Manager Learn how to buy and manage all of our available advertising products in our easy-to-use self-serve platform. Sign up Subscribe to our Newsletters Stay on top of the latest location marketing news, strategies, tips and tricks. Subscribe See what location can do for you. Contact Us
Behavioral Targeting
What is Behavioral Targeting? Behavioral targeting is a method of advertising that targets consumers based on their online and offline behavior. Online behavioral targeting is made possible by the use of cookies. When a consumer visits a site that has an advertisement, a cookie is sent to the computer and tracks future browsing behavior allowing marketers to target their advertising more accurately. For example, if someone visits a tool blog, he or she may be targeted with advertisements from a recently visited tool e-commerce site. Offline behavioral targeting is possible by way of mobile location technology. If a consumer opts into location-based services on an app on their phone, this information may be used to reach consumers based on their real-time location. For example, targeting a consumer with a coupon when they are within a half a mile radius of a particular store. Learn more about behavioral targeting at GroundTruth and discover the power of location-based audience targeting at your fingertips. Sign up for Ads Manager Learn how to buy and manage all of our available advertising products in our easy-to-use self-serve platform. Sign up Subscribe to our Newsletters Stay on top of the latest location marketing news, strategies, tips and tricks. Subscribe See what location can do for you. Contact Us
Blueprints Technology
What is Blueprints Technology? Blueprints is the industry’s largest and most accurate geofencing platform. Unlike typical geofencing platforms, which creates radiuses around a location, Blueprints form polygons by tracing the store or place boundary based on satellite images to capture the precise boundaries of a location. All mobile location signals GroundTruth sees on its platform are mapped back to a business or POI using Blueprints. It’s the only mapping platform that accurately draws brands and multi-layer POIs, which we believe is necessary to fully understand who mobile users are and how they engage with their surroundings. Sign up for Ads Manager Learn how to buy and manage all of our available advertising products in our easy-to-use self-serve platform. Sign up Subscribe to our Newsletters Stay on top of the latest location marketing news, strategies, tips and tricks. Subscribe See what location can do for you. Contact Us
CCPA
What is the California Consumer Privacy Act (CCPA)? The California Consumer Privacy Act, or CCPA, is a law that was passed in 2018 and gave California residents (consumers) more privacy rights and control over the data businesses collect about them. Under the CCPA, consumers have the right to know which personal information is collected by businesses and how it is used; and the right to delete and opt-out of the sale of their personal information. In addition, businesses must communicate their privacy pracitices with consumers.
Click–through rate (CTR)
What is Click–through rate (CTR)? CTR (click-through rate) refers to the percentage of users that see an ad with some sort of call to action and click on the ad to follow through. A higher click-through rate signals an enticing advertising campaign and/or offering. Sign up for Ads Manager Learn how to buy and manage all of our available advertising products in our easy-to-use self-serve platform. Sign up Subscribe to our Newsletters Stay on top of the latest location marketing news, strategies, tips and tricks. Subscribe See what location can do for you. Contact Us