Marketing Glossary

What are Geofencing Marketing Campaigns? Geofencing Marketing Campaigns are methods of location-based advertising where consumers are targeted based on their location in real-time in relation to a defined radius (or Geofence) around a specific location. This is made possible by consumers opting into location-based services on their mobile phone. Geofencing marketing campaigns can be used to attract users into a brick-and-mortar location based on variables defined by the advertiser, including distance from location, weather, online and offline behavior, time of day, and more. One method of conducting a geofencing marketing campaign (called “Geo-conquesting”) is to attract customers away from competitors as they get close to a competitor’s location. While geofencing marketing campaigns can be a great strategy, it’s important to understand their limitations. For example, a geofence to determine whether a consumer is in a location may not be the most accurate use. In these instances, it is better to use polygons. At GroundTruth we have taken Geofencing Advertising to the next level with our Blueprints Technology, which has 3 different polygon layers for each point of interest: in-store, on-lot, and retail block. This allows for precisely targeted geofencing marketing campaigns. Sign up for Ads Manager Learn how to buy and manage all of our available advertising products in our easy-to-use self-serve platform. Sign up Subscribe to our Newsletters Stay on top of the latest location marketing news, strategies, tips and tricks. Subscribe See what location can do for you. Contact Us

What is Geotargeting? Geotargeting (also known as proximity targeting) is an advertising technology that displays content based on an automated or assumed knowledge of an end user’s location in the real world. For example, a car repair shop might use geotargeting to serve an ad to all users within 10 miles of their location. If a user has opted into location services for an app on their phone, geotargeting could be used to send a user an ad based on the user’s exact location. For example, targeting a user when they pass by your restaurant. With the advent of Geotargeting, advertisers are able to create more relevant ads resulting in increased engagement. Learn more about geotargeting and how we employ this tactic at GroundTruth. Discover the power of geotargeting at your fingertips. Sign up for Ads Manager Learn how to buy and manage all of our available advertising products in our easy-to-use self-serve platform. Sign up Subscribe to our Newsletters Stay on top of the latest location marketing news, strategies, tips and tricks. Subscribe See what location can do for you. Contact Us