Marketing Glossary
Curious about a certain marketing or advertising term? Our glossary has you covered.
Secondary Action Rate (SAR)
What is Secondary Action Rate (SAR)? SAR is a performance measure based on the percentage of ads that resulted in…
Software Developer Kit (SDK)
What is a Software Developer Kit (SDK)? An SDK is a full set of tools that can be used by…
Store Visitation Lift (SVL)
What is Store Visitation Lift (SVL)? SVL measures the increase in foot traffic to a brick-and-mortar location or point of…
Supply Side Platform (SSP)
What is a Supply-Side Platform (SSP)? A supply-side platform, or SSP, is an AdTech software platform that allows digital publishers…
Third Party Data
What is Third-Party Data? – Definition Third-party data (or 3rd-party data) is data that brands purchase from other sources, which…