Marketing Glossary
Curious about a certain marketing or advertising term? Our glossary has you covered.
Real-Time Bidding (RTB)
What is Real-Time Bidding (RTB)? Real-time bidding (RTB) is the automated process of buying and selling ad inventory on an…
Real-Time Targeting
What is Real-Time Targeting? Real-time targeting is a way for advertisers to deliver personalized advertising messages to the right audience,…
Request for Proposal (RFP)
What is a Request for Proposal (RFP)? An RFP is sent from an agency asking a partner to submit a…
Return on Ad Spend (ROAS)
What is Return on Ad Spend (ROAS)? Return On Ad Spend, or ROAS, is an efficiency metric that helps advertisers…
Second Party Data
What is Second-Party Data? Second party data, or 2nd party data, is data that comes from a source other than…