Marketing Glossary
Curious about a certain marketing or advertising term? Our glossary has you covered.
Programmatic Buying
What is Programmatic Buying? Programmatic buying is the automated purchase of data-driven, targeted ads. Advertisers can choose to purchase ad…
Programmatic Display Advertising
What is Programmatic Display Advertising? Programmatic Display Advertising is the automated buying process of data-driven, targeted ads. Advertisers can choose…
Prospecting
What is Prospecting? In advertising, prospecting is the effort of attracting new audiences who are likely to convert to customers.…
Proximity Targeting
What is Proximity Targeting? Proximity Targeting is a marketing technique that uses mobile location services to reach consumers in real-time when…
Radius Targeting
What is Radius Targeting? Radius targeting is an advertisement technique to target consumers when they are near a predefined location.…