Marketing Glossary
Curious about a certain marketing or advertising term? Our glossary has you covered.
Out-of-home (OOH)
What is Out-of-Home (OOH) Advertising? Out-of-home (OOH) advertising is any type of digital or static media that is shown outside…
Overlay Ads
What is an Overlay Ad? Overlay ads are small banner ads that can typically be found at the bottom of…
Parcel Map
What is a Parcel Map? A parcel map, also known as a property map and tax map, are maps typically built…
Pick-Up & Delivery Zones
What Are Pick-Up & Delivery Zones? Pick-up and delivery zones is a feature on GroundTruth that show areas surrounding a…
Pre-Roll Ads
What are Pre-Roll Ads? Pre-roll ads are promotional videos that appear before the main video that a user has selected…