Marketing Glossary
Curious about a certain marketing or advertising term? Our glossary has you covered.
OTT
What is OTT? OTT, or Over the Top, is the delivery of TV programming via the internet. OTT content can be viewed using a CTV device on a TV screen and it can also be viewed on desktop, tablet, and mobile. OTT content can be accessed by paying for a monthly or annual subscription to streaming services such as Netflix, Hulu, Peacock, and many more. OTT can also be accessed by using ad-supported streaming services that are free. Learn more about how GroundTruth connects you to your streaming audiences with GroundTruth’s CTV and OTT solutions. Sign up for Ads Manager Learn how to buy and manage all of our available advertising products in our easy-to-use self-serve platform. Sign up Subscribe to our Newsletters Stay on top of the latest location marketing news, strategies, tips and tricks. Subscribe See what location can do for you. Contact Us
Out-of-home (OOH)
What is Out-of-Home (OOH) Advertising? Out-of-home (OOH) advertising is any type of digital or static media that is shown outside a consumer’s home. Also called outdoor advertising, this type of advertising is shown on bus stops, billboards, park benches, community centers, etc. OOH media encompasses any type of ads experienced outside the house. Sign up for Ads Manager Learn how to buy and manage all of our available advertising products in our easy-to-use self-serve platform. Sign up Subscribe to our Newsletters Stay on top of the latest location marketing news, strategies, tips and tricks. Subscribe See what location can do for you. Contact Us
Overlay Ads
What is an Overlay Ad? Overlay ads are small banner ads that can typically be found at the bottom of a user’s video screen. Users can interact with overlay ads and will typically be sent to another landing page if clicked. Video overlay ads take up the bottom 20% of a video and can be closed. Overlay ads can contain text or images, and are often found in YouTube videos. Sign up for Ads Manager Learn how to buy and manage all of our available advertising products in our easy-to-use self-serve platform. Sign up Subscribe to our Newsletters Stay on top of the latest location marketing news, strategies, tips and tricks. Subscribe See what location can do for you. Contact Us
Parcel Map
What is a Parcel Map? A parcel map, also known as a property map and tax map, are maps typically built to identify property boundaries and is a popular data source for industries such as real-estate. Parcels can often contain many businesses in the same plot. Sign up for Ads Manager Learn how to buy and manage all of our available advertising products in our easy-to-use self-serve platform. Sign up Subscribe to our Newsletters Stay on top of the latest location marketing news, strategies, tips and tricks. Subscribe See what location can do for you. Contact Us
Pick-Up & Delivery Zones
What Are Pick-Up & Delivery Zones? Pick-up and delivery zones is a feature on GroundTruth that show areas surrounding a restaurant where people go before and after visiting that restaurant. It allows restaurants to precisely reach audiences who fall within their pick-up and delivery residential zones. GroundTruth can reach specific pockets within residential areas which are made up of consumers with a high affinity to a brand’s store or to a specific audience segment. By understanding the zones where consumers frequent, marketers are able to garner substantial insight into these audiences. They can then decide how to engage existing consumers and target new consumers who fall within these areas. Previously, restaurants would only target a hyper local market and tailor their creative to that specific market. However, now they can also tailor their existing location and visitation intelligence within our platform to strategically meet their customers exactly where they are. Sign up for Ads Manager Learn how to buy and manage all of our available advertising products in our easy-to-use self-serve platform. Sign up Subscribe to our Newsletters Stay on top of the latest location marketing news, strategies, tips and tricks. Subscribe See what location can do for you. Contact Us