Marketing Glossary
Curious about a certain marketing or advertising term? Our glossary has you covered.
IO contract
What are IO Contracts? The IO contract, which stands for Insertion Order is the final step in the ad proposal…
IP Address
What is an IP Address? An IP address, or IP addresses, are one of many signals used in GroundTruth’s Audience…
Key Performance Indicators (KPIs)
What are Key Performance Indicators (KPIs)? KPIs (key performance indicators) are metrics and benchmarks that measure the success and overall…
Location Audiences
What are Location Audiences? Location Audiences are defined as mobile users who have visited a specific brand or category within…
Location SDK
What is a Location SDK? A Location SDK is a software development kit that can help publishers and brands by…