Marketing Glossary

What is Geo-conquesting? Geo-conquesting is a technique that uses location data to identify a brand’s competitors in an effort to…

What is Geo-tagging? Geo-tagging is the process of adding geographical information (metadata) to various media (images, videos, status updates). Example:…

What is Geofencing? Geofencing (also known as “mobile geofencing”) is the application of defining a set geographic perimeter around a…

What are Geofencing Marketing Campaigns? Geofencing Marketing Campaigns are methods of location-based advertising where consumers are targeted based on their…

What is Geotargeting? Geotargeting (also known as proximity targeting) is an advertising technology that displays content based on an automated…