Marketing Glossary
Curious about a certain marketing or advertising term? Our glossary has you covered.
Data Governance
What is Data Governance? Data governance is a framework (or guide book) that establishes rules by which an organization or…
Demand-Side Platform (DSP)
What is a Demand-Side Platform (DSP)? A demand-side platform (DSP) is platform in which advertisers can purchase digital ads from…
Designated Market Area (DMA)
What are Designated Market Areas (DMA)? A designated market area (DMA), also referred to as a media market, is a region…
Desktop Display Advertisements Cost
How Much Do Desktop Display Advertisements Cost? Desktop display advertisements cost between $3.50-$15 CPM (cost per mille) per campaign. However,…
Digital Display Ads
What are Digital Display Ads? Digital Display Ads are a type of advertising in which ads are served online and…