Marketing Glossary
Curious about a certain marketing or advertising term? Our glossary has you covered.
Radius Targeting
What is Radius Targeting? Radius targeting is an advertisement technique to target consumers when they are near a predefined location.…
Real-Time Bidding (RTB)
What is Real-Time Bidding (RTB)? Real-time bidding (RTB) is the automated process of buying and selling ad inventory on an…
Real-Time Targeting
What is Real-Time Targeting? Real-time targeting is a way for advertisers to deliver personalized advertising messages to the right audience,…
Request for Proposal (RFP)
What is a Request for Proposal (RFP)? An RFP is sent from an agency asking a partner to submit a…
Return on Ad Spend (ROAS)
What is Return on Ad Spend (ROAS)? Return On Ad Spend, or ROAS, is an efficiency metric that helps advertisers…