Marketing Glossary
Curious about a certain marketing or advertising term? Our glossary has you covered.
Omnichannel Marketing
What is Omnichannel Marketing? Omnichannel marketing is a multichannel approach that allows companies to advertise across all channels and devices,…
Omnichannel Strategy
What is Omnichannel Strategy? An omnichannel strategy is a method crafted by a marketing team to create a comprehensive customer…
On-premise Marketing
What is On-premise Marketing? On-premise marketing (also called on-premise targeting) allows marketers to reach consumers in real-time when they are…
OTT
What is OTT? OTT, or Over the Top, is the delivery of TV programming via the internet. OTT content can…
Out-of-home (OOH)
What is Out-of-Home (OOH) Advertising? Out-of-home (OOH) advertising is any type of digital or static media that is shown outside…