Marketing Glossary
Curious about a certain marketing or advertising term? Our glossary has you covered.
Location Audiences
What are Location Audiences? Location Audiences are defined as mobile users who have visited a specific brand or category within…
Location SDK
What is a Location SDK? A Location SDK is a software development kit that can help publishers and brands by…
Location-based Marketing
What is Location-based Marketing? Location-based marketing (also known as geotargeting marketing, geolocation marketing, proximity-based marketing, and hyper-local marketing) is the…