Marketing Glossary

What is an Ad Exchange? An ad exchange is a digital marketplace for publishers and advertisers to buy and sell mobile ad inventory in the open market. This technology platform allows publishers to offer their ad space, while advertisers and ad networks can purchase advertising space, often through real-time auctions. How Are Ad Exchanges Used? Ad exchanges are most often used to sell advertising inventory, such as display, video, and mobile ads. Google Ad Exchange is an example of an ad exchange. Sign up for Ads Manager Learn how to buy and manage all of our available advertising products in our easy-to-use self-serve platform. Sign up Subscribe to our Newsletters Stay on top of the latest location marketing news, strategies, tips and tricks. Subscribe See what location can do for you. Contact Us

What is an Ad Impression? An ad impression is the number of times a consumer is exposed to an advertisement. Sign up for Ads Manager Learn how to buy and manage all of our available advertising products in our easy-to-use self-serve platform. Sign up Subscribe to our Newsletters Stay on top of the latest location marketing news, strategies, tips and tricks. Subscribe See what location can do for you. Contact Us

What is Ad Inventory? Ad inventory is the amount of ad space that a publisher has to sell. Ad inventory refers to app, web, video, and mobile ads for sale that advertisers can buy. Sign up for Ads Manager Learn how to buy and manage all of our available advertising products in our easy-to-use self-serve platform. Sign up Subscribe to our Newsletters Stay on top of the latest location marketing news, strategies, tips and tricks. Subscribe See what location can do for you. Contact Us

What is an ad server? An ad server is a web-based technology dedicated to the delivery of advertisements. This specialization enables the tracking and management of advertising related metrics. Sign up for Ads Manager Learn how to buy and manage all of our available advertising products in our easy-to-use self-serve platform. Sign up Subscribe to our Newsletters Stay on top of the latest location marketing news, strategies, tips and tricks. Subscribe See what location can do for you. Contact Us

What is an ad tag? An ad tag is a code snippet that has to be inserted within the HTML code of a webpage where an ad is due to be displayed and can track impressions and clicks. Sign up for Ads Manager Learn how to buy and manage all of our available advertising products in our easy-to-use self-serve platform. Sign up Subscribe to our Newsletters Stay on top of the latest location marketing news, strategies, tips and tricks. Subscribe See what location can do for you. Contact Us