Marketing Glossary
Curious about a certain marketing or advertising term? Our glossary has you covered.
Ad Exchange
What is an Ad Exchange? An ad exchange is a digital marketplace for publishers and advertisers to buy and sell…
Ad Impression
What is an Ad Impression? An ad impression is the number of times a consumer is exposed to an advertisement.…
Ad Inventory
What is Ad Inventory? Ad inventory is the amount of ad space that a publisher has to sell. Ad inventory…
Ad Server
What is an ad server? An ad server is a web-based technology dedicated to the delivery of advertisements. This specialization…
Ad Tag
What is an ad tag? An ad tag is a code snippet that has to be inserted within the HTML…