Case Studies

Key learnings from well-known brands across major industries.

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Impact Social Good

PetSmart Charities

How PetSmart Charities is using location technology to help animals find their forever home
QSR/Restaurant

I-COM & Outback

GroundTruth Wins I-COM Data Creativity Award with successful Outback Steakhouse Cost Per Visit campaign.
Impact Social Good

Goodwill

How Goodwill gathered audience insights and spiked nationwide donations.
Retail

L’Occitane

How L’Occitane used proximity targeting to capture the magic of golden hour.
CPG/Shopper Marketing

Thrive Market

How Thrive Market used location targeting to bring healthy food to the masses.
QSR/Restaurant

PinkBerry

How Pinkberry used location technology to drive local greek yogurt sales.
QSR/Restaurant

Outback

How Outback Steakhouse used geo-targeting technology to serve up effective ads.
Impact Social Good

Movember

How Movember targeted office and transportation hubs to drive men’s health donations.
Impact Social Good

Oxfam

How we used Proximity Targeting to reach people preparing for the holidays who were in the gift-giving mindset.

Impact Social Good

Oxfam

How location targeting drove immediate impact for Nepal earthquake victims.
Impact Social Good

AMBER Alerts

How GroundTruth helps deliver life-saving messagings in times of need.