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Ulta Beauty - How location data enhanced Ulta Beauty’s new store opening media strategy
Marketing Strategies That Increase Sales Lift and Foot Traffic
2023 Holiday Strategy Guide - Retail
The Lean: Leisure & Entertainment Insights Brief
Are You Really Measuring the Performance of Your CTV Campaigns?
3 Steps to Building a Successful Media Plan Around CTV
Your media mix should meet customers when they're most engaged. That means building a plan around CTV. Let us show you how.
Grow Your Brand When Spending Slows
In tough economies, marketers need to work more efficiently. Audience segments need to be more precise across all ad channels. This webinar shows you how to grow in these exact conditions.
Leverage CTV to Drive Real Business Results Across the Funnel
CTV is more than an awareness channel. It can drive performance across the entire funnel. Inside, we'll show you how.
Honey Dew Taps GroundTruth CTV to Drive Brand Buzz and Store Traffic
The brand and their agency partners, Goodway Group and Mediaworks, tapped GroundTruth to drive visitation to specified locations and increase awareness for their “give one, get one” gift card campaign.
Artful Insights: The Mint Museum’s Success Using GroundTruth Solutions to Drive Visitor Foot Traffic
The Mint Museum, an art museum in Charlotte, North Carolina, tapped into GroundTruth's innovative marketing solutions to connect with audiences in the area and increase foot traffic. In a one month time period, the campaign resulted in 998 visits, with an effective cost per visit of just $1.00.