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Ulta Beauty - How location data enhanced Ulta Beauty’s new store opening media strategy
Marketing Strategies That Increase Sales Lift and Foot Traffic
2023 Holiday Strategy Guide - Retail
The Lean: Leisure & Entertainment Insights Brief
Are You Really Measuring the Performance of Your CTV Campaigns?
Sharpen Your GroundTruth Ads Manager Skills
As you ramp up for the new year, set yourself up for success by sharpening your GroundTruth Ads Manager skills in order to maximize the impact of your marketing campaigns.
2022 Marketing Game Plan
How Agencies and Brands are Gearing Up for the Year.
Top 2021 Holiday Shopping Trends
The 2021 holidays are upon us. With unusual challenges ahead, brands and retailers will have to navigate several variables in order to win this holiday season.
The Sola Company
How The Sola Company gained shelf space at 400 more Walmart locations by driving more shoppers to stores.
2021 Summer Foot Traffic Signals Positive Holiday Shopping Season
Interested in seeing how 2021 summer foot traffic affects the holiday shopping season? Check out GroundTruth's blog based on insights from The Lean: Travel and the Foot Traffic Tracker.