Resources
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Trending Topics
Ulta Beauty - How location data enhanced Ulta Beauty’s new store opening media strategy
Marketing Strategies That Increase Sales Lift and Foot Traffic
2023 Holiday Strategy Guide - Retail
The Lean: Leisure & Entertainment Insights Brief
Are You Really Measuring the Performance of Your CTV Campaigns?
Toyota
How GroundTruth helped Toyota steer high-intent customers to their dealerships.
ROAS Strategy 2024: Ensure Real Business Results in Reporting
Create a results-driven ROAS strategy for 2024. Consider the big picture and take a comprehensive approach to calculating ROAS to serve your business needs.
The Florida Keys
How the Right Combination of Targeting and Creative Delivered Impressive Engagement for the Florida Keys.
Dave’s Hot Chicken Drives Over 10K Visits
Read how Dave's Hot Chicken used GroundTruth's media mix in order to increase app downloads, online orders, and in-person visits.
Political Marketing Strategy: Use Real Voter Behavior to Increase Action in an Election Year
Political marketers must focus on voter behaviors. Read our top 3 ways to build a results-driven political marketing strategy. Insights from our Webinar.