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How to Build Precise Audience Targeting for Full-Funnel Marketing Strategies
Audience targeting determines much of the success of your campaigns. Here's how to make it more precise.
Dr. Scholl’s Campaign Results in 13k Products Added to Cart
Read how Dr. Scholl's campaign with GroundTruth drove 13K+ products added to carts, boosting ROI through precise location targeting.
Real-World Behavior Is Critical for Efficient Ads
Read four reasons why real-world behavior is the foundation of successful ad campaigns.
5 Mobile Marketing Strategies & Tools for 2025
Read our top 5 mobile marketing strategies & tools to help drive foot traffic to your brand. If you’re not using mobile marketing, learn why you should be!
Questions CMOs Should Ask Before Investing in AdTech for Media
Investing in the right adtech changes what's possible for your marketing team. Here are questions CMOs should ask before making their decision.