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Ulta Beauty - How location data enhanced Ulta Beauty’s new store opening media strategy
Marketing Strategies That Increase Sales Lift and Foot Traffic
2023 Holiday Strategy Guide - Retail
The Lean: Leisure & Entertainment Insights Brief
Are You Really Measuring the Performance of Your CTV Campaigns?
Adweek and GroundTruth Release Guide to Increase ROAS
In partnership with Adweek, this guide, Everything You Need to Know About ROAS Right Now, offers strategic tips and practical steps to increase ad performance and real business results.
Everything You Need to Know About ROAS Right Now
Adweek and GroundTruth partner to bring you this guide with helpful tips to boost and measure your ROAS.
ROAS Is A Great Efficiency Metric, But Advertisers Are Asked to Deliver on Real Business Results
Optimizing ROAS doesn't always mean getting the highest ratio. Sometimes it means using it to scale audiences and real business results.
Four Factors to Consider to Boost ROAS
Want to boost ROAS, but you've optimized everything you can think of? Try these four overlooked strategies, including audience segmentation, attribution, and more.
Adweek Hosts GroundTruth for Connected TV Discussion
Connected TV is an essential part of any media mix in 2024. Listen to GroundTruth talk to Adweek about why CTV matters to successful advertisers.