Resources
Explore and access our complete range of resources. From guides to templates, get everything you need in one place. Unlock valuable insights and tools to enhance your projects.
Trending Topics
Ulta Beauty - How location data enhanced Ulta Beauty’s new store opening media strategy
Marketing Strategies That Increase Sales Lift and Foot Traffic
2023 Holiday Strategy Guide - Retail
The Lean: Leisure & Entertainment Insights Brief
Are You Really Measuring the Performance of Your CTV Campaigns?
Are Your Digital Ad Dollars Driving Foot Traffic with Adweek
Our panel of experts discuss how to build a marketing strategy that drives foot traffic and why it’s essential.
The Real Business Results You Need Are Driven by the Real-World Behaviors You’re Ignoring
As digital audience targeting gets more difficult, real-world behavior becomes critical to all media plans.
Media Mixes Proven To Drive Foot Traffic
Learn from GroundTruth customers' proven success how to create a media mix that will drive real business results, like in-store visits.
GroundTruth Partners with Alpha Media in Driving On-Lot Visits to Sharp Auto
Discover how Alpha Media leveraged GroundTruth's media platform and location-based targeting tactics to assist Sharp Auto in boosting foot traffic and achieving an effective cost per visit for the auto dealership.
A World Without Cookies Means In-Store Visits Are Critical for Growth
Cookies are disappearing this year which gives companies an opportunity to rethink their media approach. Here's what matters most for the future.