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Ulta Beauty - How location data enhanced Ulta Beauty’s new store opening media strategy
Marketing Strategies That Increase Sales Lift and Foot Traffic
2023 Holiday Strategy Guide - Retail
The Lean: Leisure & Entertainment Insights Brief
Are You Really Measuring the Performance of Your CTV Campaigns?
2024 Holiday Strategy Guide — Travel & Tourism
The 2024 holiday season comes with optimal opportunities for advertisers to reach potential travelers and tourists. Read ahead for more!
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2024 Holiday Strategy Guide — QSR/Restaurant
In GroundTruth's 2024 restaurant holiday strategy guide, we explore how advertisers can drive diners through their doors.
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2024 Holiday Strategy Guide — Retail
Download GroundTruth's 2024 retail holiday strategy guide to learn how advertisers can capitalize on heightened consumer spending.
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How to Use In-Store Visits to Improve Audience Targeting
Driving foot traffic does more than increase sales, it can also transform your marketing operation. Here's how.
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Foot Traffic and the Path to Purchase Journey
Learn about how in-store purchases & foot traffic influence the path to purchase journey. Read about how GroundTruth’s solutions can help connect to customers.
Read MoreFoot Traffic and the Path to Purchase Journey