Resources
Explore our case studies, guides, and blogs to help inspire your next campaign.
You can't miss
A World Without Cookies Means In-Store Visits Are Critical for Growth
Everything You Need to Know About ROAS Right Now
Dave’s Hot Chicken Drives a 2X ROAS and 7.8% Sales Lift
Ulta Beauty - How location data enhanced Ulta Beauty’s new store opening media strategy
Marketing Strategies That Increase Sales Lift and Foot Traffic
Are You Really Measuring the Performance of Your CTV Campaigns?
Jackson Spalding Helps QSR Brand Drive Over 5.2k Restaurant Visits with GroundTruth’s Ads Manager
Read on to see how Jackson Spalding leveraged GroundTruth’s first-party audiences and location-based targeting to drive diners to restaurant locations.
CTV vs. Linear TV: Which Offers Better ROAS?
When it comes to ROAS, which wins? Let’s compare and find out, then take a look at another high ROAS media channel.
Location Targeting: 3 Tactics, 3 Success Stories
How top brands in different industries used GroundTuth's location targeting tools to drive in-store visits, sales lift, and other real business results.
Prioritizing Performance: Our POSSIBLE 2025 Takeaways
This event highlighted the most important trends from today’s marketing world.
Where to Invest Ad Spend During Economic Instability
While shifting economic realities will affect your marketing plan, making the right moves now can give your brand a major competitive advantage.