Resources
Explore our case studies, guides, and blogs to help inspire your next campaign.
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A World Without Cookies Means In-Store Visits Are Critical for Growth
Everything You Need to Know About ROAS Right Now
Dave’s Hot Chicken Drives a 2X ROAS and 7.8% Sales Lift
Ulta Beauty - How location data enhanced Ulta Beauty’s new store opening media strategy
Marketing Strategies That Increase Sales Lift and Foot Traffic
Are You Really Measuring the Performance of Your CTV Campaigns?
How to Launch an Audio Ad Campaign on Ads Manager
Discover how to set up your campaign, refine targeting, and measure success with key metrics like foot traffic attribution and online conversions.
How to Run an Effective Audio Campaign with GroundTruth
Launching and connecting Audio ads to real business results, like in-store visits, is now possible on GroundTruth.
Digital Audio and CTV: Ideal Channels to Advertise to Sports Fans
As sports fans shift toward CTV and digital audio, advertisers have a unique opportunity to reach highly engaged audiences.
Gary’s QuickSteak Sales Sizzle with a 30% Lift Tied to Blend of Mobile, CTV and Audio Multichannel Campaign
By combining powerful media channels backed by GroundTruth’s attribution, the brand favorite saw sales soar within weeks at Walmart and Sam’s Club stores.
Drive Growth with Q1 Ad Spend
Advertisers tend to slow down spending at the top of the year. Here are a few reasons to rethink that strategy.