New & Announcements

BARCELONA – February 23, 2016 – xAd, the leading location based platform that enables marketers to reach the right people based on the real places they visit every day, today announced MarketPlace, the first and only transparent, self-serve advertising platform for real-time, location-based…

With MWC just around the corner, Tuesday [16 February] saw a fantastic turnout from the media and marketing world for the ‘Future of Mobile’ panel event, chaired by Ciaran O’Kane, CEO ExchangeWire. Hosted by xAd and The Rubicon Project with…

In this report brought to you by Olo (featuring xAd), we discuss the benefits of mobile marketing, such as being able to more effectively target smartphone-centric customers; leverage CRM and data analytics technology to provide location-based personalized offers; and generate increased loyalty…

In many ways, billboards are in the same boat as other traditional media. They’re “static,” and ROI is challenging to measure. Yet, ironically, mobile is helping give out-of-home (OOH) new life. For example, location analytics company Placed has introduced what…

Analysis: How apps and better ads can save the market. This week, Samsung followed Apple’s footsteps down the ad-blocking route, in a sign that device-makers are seeing an ad-free mobile experience as a differentiator. Samsung’s default browser on its mobile…