New & Announcements

McDonald’s is an huge force in the fast-food industry — and it’s just getting more powerful. Last quarter, 32% of all quick-service restaurant visits were to McDonald’s locations, according to xAd’s report on foot traffic trends, which used the location-based…

As a recent Forbes Insights report, “Location: A Strategic Marketing Imperative,” sponsored by xAd, points out, location-based mobile advertising is fast becoming a strategic imperative in today’s data-driven, highly competitive landscape.
It’s easy to understand why. Mobile is quickly surpassing desktop computers…

Location intel platform xAd announced a new chief product officer: Google, AOL and Yahoo alum Shashi Seth. Along with his product experience, Seth, pictured left (photo courtesy of AOL), has also worked on the publishing side, serving as president of Tribune…

NYC’s xAd has announced projected annual revenue of $250 million, giving it the potential to be the highest-earning player in mobile location marketing. The company, which utilises location data to drive sales for retailers, made the announcement off the back…

Unless your company is called Facebook or Google, you will have a hard time building a growing business selling mobile ads. xAd, a seven-year-old firm that provides mobile location data to retail marketers, says it’s bucking the trend. The New York-based private shop…