News & Announcements

The ad tech IPO market has dried up in the last 18 months. Public ad tech stocks have fallen 13% this year. But the private ad tech market is still bustling. Plenty of ad tech companies are getting snapped up…

Search engine optimization helps marketers deliver the right answers to inquisitive consumers in a timely fashion. Social media channels, on the other hand, let brands connect and engage consumers in real time. But while these twin marketing tools are excellent…

Even as U.S. fast-food competition mounts, McDonald’s Corp. has maintained a dominant share of customer traffic, according to data from xAd Inc. The closest competitor was Starbucks Corp., which had 11 percent. Subway Restaurants ranked third, despite having more locations than…

There’s a familiar narrative when we talk about what the rise of fast-casual dining has meant to the restaurant industry. Newcomers such as Chipotle, Panera Bread and Shake Shack have stormed the market with a promise of more upscale ingredients and nicer ambiance than one…

McDonald’s is an huge force in the fast-food industry — and it’s just getting more powerful. Last quarter, 32% of all quick-service restaurant visits were to McDonald’s locations, according to xAd’s report on foot traffic trends, which used the location-based…