News & Announcements

Location is a way to make life better and more convenient. It is just like your remote which basically does everything for you, without telling. Location allows to index the physical world. It provides real-time marketing opportunities to various companies,…

The ad tech IPO market has dried up in the last 18 months. Public ad tech stocks have fallen 13% this year. But the private ad tech market is still bustling. Plenty of ad tech companies are getting snapped up…

Search engine optimization helps marketers deliver the right answers to inquisitive consumers in a timely fashion. Social media channels, on the other hand, let brands connect and engage consumers in real time. But while these twin marketing tools are excellent…

Even as U.S. fast-food competition mounts, McDonald’s Corp. has maintained a dominant share of customer traffic, according to data from xAd Inc. The closest competitor was Starbucks Corp., which had 11 percent. Subway Restaurants ranked third, despite having more locations than…

There’s a familiar narrative when we talk about what the rise of fast-casual dining has meant to the restaurant industry. Newcomers such as Chipotle, Panera Bread and Shake Shack have stormed the market with a promise of more upscale ingredients and nicer ambiance than one…