News & Announcements

Location intelligence platform xAd held an event in New York today for agencies and brands — “On Location.” While location intelligence is a hot topic, most marketers have only limited understanding of the space and its implications for the whole…

The former Dunkin’ Brands president advised marketers on turning data into action at xAd‘s On Location conference. In 2016, brands have access to more data than ever before — but the downside is that this data onslaught has many marketers…

xAd, a leader in location-based intelligence that drives sales, has revealed the extent of consumers’ use of smartphones to research and make purchasing decisions. The study examines how consumer’s relationships with mobile and physical location affects purchase behaviour and decision. The findings…

Is the era of the fast casual coming to a close? Visits to fast-food chains grew 5% faster than those to fast-casual chains in the second quarter of 2016, according to a report from location-based marketing company xAd released on…

comScore and xAd (a location-based mobile ad network) are beginning to measure how effective xAd’s mobile campaigns are for driving in-store visits. Today, the companies introduced a new tool called comScore Location Lift in xAd, which combines comScore’s campaign validation and methodology…