New & Announcements
Discover the latest news and industry updates from GroundTruth.
How CTV Advertising Will Continue to Disrupt the Game
Tom Donoghue, VP of CTV at GroundTruth and Mike Brooks, SVP of Revenue at WeatherBug about the shifting digital advertising landscape, and how it relates to the emergence of convergent TV and QR code advertising.
Read MoreHow CTV Advertising Will Continue to Disrupt the GameGroundTruth Takes Another Bite at Offline Attribution
Mike Boland from Localogy discusses GroundTruth's powerful offline attribution capabilities and their latest GT QR Code launch in parternship with Flowcode.
Read MoreGroundTruth Takes Another Bite at Offline Attribution4 ways data is helping restaurants reinvent themselves in 2022
Dan Silver, Marketing SVP at GroundTruth discusses the key considerations restaurant brands need to consider to reinvent themselves, succeed, and thrive in this data-driven world.
Read More4 ways data is helping restaurants reinvent themselves in 2022New TV QR Codes Offer Targeting Via Location-Based Behavior Patterns
Karlene Lukovitz from MediaPost shares the exciting news and industry relevence surrounding GroundTruth's latest launch of GT QR Codes in partnership with Flowcode.
Read MoreNew TV QR Codes Offer Targeting Via Location-Based Behavior PatternsYes, Even Marketers Are Facing Supply-Chain Issues
Mark Fleisch, GroundTruth SVP of National Sales, outlines how marketers can balance changes in 2022.
Read MoreYes, Even Marketers Are Facing Supply-Chain Issues