News & Announcements
Discover the latest news and industry updates from GroundTruth.
Ace your back-to-school marketing with location data
The insights you stand to gain from mobile-based location data are invaluable when it comes to targeting the right customers, when and where it matters most. With location insights, you can capitalize on this multi-billion dollar retail opportunity. Here’s how.…
Why the CMO and the CTO are destined to rule the future of brand marketing together
How 3 NYC tech companies use organized clubs to bring employees together
Work doesn’t always have to be just about work. When you mix in an element of play, there’s a shared sense of camaraderie that ultimately means happier employees — and better productivity. From women’s groups to rock climbing teams, these…
How Mobile Apps Like GameChanger Baseball Softball and WeatherBug Have Moved to the Top of App Stores
Brands Think Outside The Box With OOH-Triggered Retargeting
Billboards aren’t a one-to-one media, unless we’re talking about “Three Billboards Outside of Ebbing, Missouri.” But advertisers are starting to inform their online retargeting efforts with offline exposure data. Established out-of-home media companies, like Clear Channel Outdoor and Outfront Media,…