With estimates of political spending reaching over $11 billion and ads spread across a variety of channels and media, it can seem impossible to know how to cut through the noise and get real political results. At GroundTruth, we segment audiences based on past behavior, current habits, and location, meaning you can seamlessly reach voters with targeted focus across multiple touchpoints.
In this educational webinar, we'll take you through:
- The current political landscape and what this means for political marketers
- GroundTruth's toolbox of location-based and audience-based tactics
- The benefits of reaching voters using a multichannel approach
- Demo on GroundTruth's self-serve platform, Ads Manager
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