No Kid Hungry
No Kid Hungry boosts awareness of summer meal program, driving over 19k clicks to critical meal finder with GroundTruth media.
Impact Social Good
Podcast: Rosie O’Meara – Changes Overnight
Rosie O'Meara, GroundTruth Chief Revenue Officer, discusses the intersection of online shoppers and in-store shoppers and how smart brands stay aware of this activity.
Podcast: Brandon Rhoten, CMO, GroundTruth
Brandon Rhoten, Chief Marketing Officer of GroundTruth, discusses brand visitation data during inflation, as well as several challenges marketers will be facing throughout 2023.
Marketing Briefing: The outlook for Q2 is mixed, but marketers’ hopes grow for a better 2nd half
GroundTruth shares their take on why the last two quarters of 2023 will likely be promosing for marketers.
Why This Marketing VP Left Wendy’s To Join A Location Data Vendor
Brandon Rhoten, CMO of GroundTruth, shares why tangible outcomes are important when selecting any media partner to work with.
AW360: Rosie O’Meara, Chief Revenue Officer, GroundTruth
Rosie O'Meara, GroundTruth CRO, discusses the trends driving change throughout the marketing landscape.
Auto Marketers Set For a Tuneup in 2022
GroundTruth’s SVP of Marketing, Dan Silver outlines six ways auto marketers can leverage data-driven insights to create customer experiences for consumers.
Don’t Wait to Winterize Your Advertising Strategy
Tom Donoghue, VP of CTV and OTT at GroundTruth explains the importance of optimizing advertising strategies to align with seasonal weather changes.
Infographic: Malls Were the Big Winner of Back-to-School Season
As kids head back to classrooms, in-person shopping returned as well.
2021 Holiday Retail Forecasts and Predictions
Dan Silver, GroundTruth SVP of Marketing joins other industry experts in a conversation surrounding 2021's holiday buying forecasts.
Setting the Stage for the Next Evolution of Mobile Advertising
Eddie Dingels, GroundTruth's Chief Operating Officer, spoke with Advertising Week about the evolution of mobile advertising.
Expert Roundup: The New Data Arms Race
Eddie Dingels, GroundTruth's Chief Operating Officer, explains why data accountability is more important than ever during a new era of mobile advertising.