Last year was the first year that cord-cutting households outnumbered linear tv homes. Estimates predict that by 2026, 80 million households will be cord-cutters. As the only media platform obsessed with real-world behaviors, we wanted to know what this trend means for advertisers. It became clear immediately that the role of Connected TV (CTV) ads in successful media plans will only grow from now on.
With that in mind, we wanted to find a way to help our customers maximize their return on CTV ad spend. That’s why, we’re excited to announce CTV+, our latest innovation in driving real business results across all audience segments.
What Is CTV+?
CTV+ is an omnichannel bundle for GroundTruth customers that purchase CTV or OTT. After a campaign minimum is reached, customers will automatically receive mobile retargeting impressions to boost real business results, such as increased foot traffic and conversions.
By reaching audiences with multiple touch points across their favorite screens, customers will increase both ad performance and brand recognition. Qualifying customers will exceed their KPIs without any extra work or ad spend.
What Are the Benefits of Omnichannel Campaign Strategies?
Current GroundTruth customers are already seeing the benefits of bundling CTV/OTT with mobile retargeting ads. For example, there is a 61% increase in store visits observed in GroundTruth campaigns when running concurrent CTV and mobile ads compared to mobile ads alone. Furthermore, restaurant diners who were served ads across both CTV and mobile channels were 2.5 times more likely to visit a restaurant than those served only a CTV or mobile ad.
It’s no secret that omnichannel campaigns are more effective than single channel campaigns. However, CTV/OTT ads combined with mobile ads are proving to be particularly powerful for customers across multiple verticals. Brands and agencies looking to supercharge their performance in the second half of 2024 and beyond should take advantage of GroundTruth’s CTV+.
Key Features of GroundTruth CTV+
Now that we’ve covered the benefits and real business results of GroundTruth’s CTV offerings, we want to highlight the key features that will help you achieve your KPIs. Here’s what you’ll get when you partner with GroundTruth for your next CTV campaign:
- Precise GroundTruth Audiences: Maximize your reach to the most relevant consumers with GroundTruth’s first-party audiences across all channels.
- Non-Skippable Ads: Get the full attention of audiences with non-skippable ads. Viewability can be measured via both VCR and total brand time on screen.
- Multi-Touch Attribution: See results across the entire customer journey. We provide data on Impressions, Virtual Visits, QR Code Scans, and Foot Traffic. We can establish each attribution touchpoint for its own unique value.
- Demand Side Platform (DSP) Support: We are the engine, the wheels, the gas, and the destination for your campaigns.
- Mobile Retargeting (CTV+ Only): Get bundled impressions to retarget those CTV viewers on mobile screens to reinforce your message and create additional touch points with your key audience.
With GroundTruth CTV+, you can enjoy all the benefits of classic CTV advertising with bundled mobile retargeting impressions to amplify your campaign.
Learn More from the GroundTruth Team
To learn more about how to get started on your CTV+ campaign, contact us today. We’ll assist you throughout the process and answer any questions you may have about driving real business results for your company!
