Supply Side Platform (SSP)
What is a Supply-Side Platform (SSP)? A supply-side platform, or SSP, is an AdTech software platform that allows digital publishers…
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Second Party Data
What is Second-Party Data? Second party data, or 2nd party data, is data that comes from a source other than…
Store Visitation Lift (SVL)
What is Store Visitation Lift (SVL)? SVL measures the increase in foot traffic to a brick-and-mortar location or point of…
Software Developer Kit (SDK)
What is a Software Developer Kit (SDK)? An SDK is a full set of tools that can be used by…
Secondary Action Rate (SAR)
What is Secondary Action Rate (SAR)? SAR is a performance measure based on the percentage of ads that resulted in…